For every owner of the business, it is essential to learn what people think about its services or goods. It does not matter what kind of business you have starting from a small shop and ending with a large factory. Surveying questionnaire will help you to know all the advantages and disadvantages of your products or services. You can do it yourself or apply to the best online survey sites. But the main question is “What to conduct a survey or questionnaire?”. To make the right choice you need to understand the difference between these terms.
What is a survey?
Conducting a survey is a perfect way to gather all the necessary information because people have the opportunity to give a free form answer. It means that you receive the deployed answer for every question, what provides the possibility to learn all the drawbacks of the business. You can make your own customer satisfaction survey questions or apply to a specialized company.
There are a lot of survey questions examples such as:
Are you satisfied with the quality of the goods or services?
Do you have some offers on how to improve the services?
Why did you choose our company?
Are you contented with the work of staff?
Will you tell your friends about our company?
Are you satisfied with the speed of work?
Do you use our discount cards?
How can we improve our services?
Moreover, the survey should help to understand what people like and dislike the most in your company. Maybe there are some options which need to be improved. That is why every single survey question is crucial. It should bring as more useful information as possible. There are a lot of kinds of surveys but nowadays very popular are post-event survey questions.
What is a questionnaire?
Conducting questionnaires is also an excellent way to receive a lot of necessary information. This is a set of questions with proposed answers, and a customer should choose one of them. There is a difference between a questionnaire and survey. In the questionnaire, a person has no opportunity to give another answer because he or she should choose the solution between the proposed variants. It means that the conducting of a questionnaire can be less effective than a survey.
Surveys and questionnaires can be conducted even via the phone. But in most cases, we can see such things on the e-mail, social networks and the site of the company.
There is a more significant chance to receive the precise answer surveying because a person can give a deployed response on every question. She or he will have the opportunity to explain why she thinks in that way. This is a perfect thing for the company that is conducting a survey. The owner of the business has the chance to analyze it and make the right conclusions.